This Privacy Policy describes how Ad Populum LLC and its affiliated entities (referred to as “we”, “our”, or “us”) collect, utilize, and disclose personal information gathered from you, the customer (“you”, “your”, or “customer”). It applies to the information collected through various interactions with our retail locations (“in-store”), websites (“Websites”), events (“Events”), or any other interaction specified herein, which are collectively referred to as our “Properties.”

By accessing or using our Properties, you agree to the terms and conditions of this Privacy Policy. If you disagree with any of the provisions, you should refrain from accessing or using our Properties.

A. Overview of This Privacy Policy

The term “personal information” refers to any information that can reasonably identify you, such as your name, contact details, or online identifiers. The definition of “personal information” may vary depending on your jurisdiction.

This Privacy Policy governs how we handle personal information that we collect from you in the following scenarios:

  • When you use or access our Websites or services linked to this Privacy Policy.
  • When you visit our stores or attend Events.
  • When you communicate with us via email, text, or other channels.
  • When you participate in promotions such as sweepstakes or surveys.
  • When you engage with us on social media platforms.

B. Types of Personal Information We Collect

The types of personal information we collect depend on your interaction with our Properties. This includes:

  • Personal Identifiers: Such as your name, email address, date of birth, postal address, username, social media handles, account information, and IP address.
  • Device Information: Data related to your device, including mobile ad identifiers, cookies, phone numbers, and device identifiers.
  • Internet Activity: Data related to your browsing history, search queries, and interactions with our Properties or advertisements.
  • Demographic Information: Information like your age, gender, marital status, and dependents.
  • Financial Information: Payment-related details, such as card numbers or billing information.
  • Commercial Information: Information on your purchase history and service usage.
  • User-Generated Content: Data from interactions with us, such as emails, social media profiles, photos, reviews, and survey responses.
  • Geolocation Information: Location data collected via your IP address or mobile device.
  • Audio/Visual Information: Includes photos, videos, and voice recordings.
  • Professional Information: Employment-related details.
  • Inferences: Information derived from the above data to better understand your preferences.

C. How We Collect Your Information

We gather your personal information through various methods:

  • Information You Provide Directly: This includes when you create an account, make a purchase, interact with us via social media, communicate with us, subscribe to updates, or enter contests.
  • Information Collected Automatically: We also gather data from your interactions with our Properties, such as pages visited, device identifiers, location data, and usage statistics. We use cookies and similar tracking technologies to monitor behavior and improve user experience.

D. How We Use Your Personal Information

We use your personal information for several purposes, including:

  • Providing Products and Services: To process orders, handle payments, deliver products, and manage accounts.
  • Customer Communication: To respond to your inquiries, assist with customer service requests, and send transaction-related updates.
  • Marketing and Promotions: To send promotional communications via email, SMS, or postal mail based on your preferences, and to deliver relevant ads.
  • Analytics and Personalization: To improve our services, understand your preferences, and personalize your experience.
  • Security and Fraud Prevention: To prevent fraud, ensure security, and comply with legal obligations.
  • Legal Compliance: To adhere to legal requirements and defend against claims.

E. How We Share Your Information

We may disclose your personal information in the following situations:

  • Service Providers: We share information with third-party vendors who help us provide services such as analytics, customer service, and delivery.
  • Affiliates: We may share your data with affiliated entities for marketing purposes, when permitted by law.
  • Corporate Transactions: In the event of a merger or acquisition, personal information may be transferred.
  • Legal Compliance and Safety: We may disclose personal information if required to comply with legal obligations or to protect individuals’ safety and rights.
  • With Your Consent: In certain cases, we may ask for your explicit consent before sharing personal information.

F. How We Protect Your Information

We implement various security measures, including physical, electronic, and procedural safeguards, to protect your personal information. However, no security system is entirely foolproof, and we cannot guarantee the security of information during transmission.

G. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected. When no longer required, we securely dispose of or anonymize the data, in accordance with applicable laws and business requirements.

H. Links to Third-Party Websites and Social Media

Our Website may contain links to external sites or integrate with social media services. These third-party services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third-party websites.

I. Your Rights and Choices

You have several rights regarding your personal information:

  • Account Management: You can update your profile information by logging into your account.
  • Email Preferences: You can unsubscribe from promotional emails by following the instructions in any email we send.
  • SMS Opt-Out: You can opt-out of text message marketing at any time.
  • Postal Mail: If you no longer wish to receive promotional mail, you can contact us to opt-out.
  • Location Tracking: You can disable location tracking by adjusting your device settings.
  • Push Notifications: You can opt-out of receiving push notifications through your device settings.

This Privacy Policy aims to provide transparency on how your personal data is collected, used, and shared. By continuing to engage with our Properties, you acknowledge your understanding and acceptance of these practices.